Sneaker connoisseur Jacques Slade is a guy that really loves his sneakers and creates YouTube videos about them, as well as other things. In one of his recent standout unboxing clips, Slade revealed something glaring, specifically to focus our attention to the “human” cost of the sneakers we buy.

As part of the Thomson Reuters Foundation‘s Unboxing The Truth campaign, the unboxing contains a unique pair of kicks that are emblazoned with references to modern-day slavery. The tongue recognizes the 40 million people who live in bondage today, its suggested retail price of $90 USD reflects the current price of a slave, and its insoles incorporate pictures of sweatshops.

Overall, the statistics are troublesome, but the message is crystal clear, as the video emphasizes that buyers should pay attention to where we’re buying things and who we’re buying things from.

To contribute to Thomson Reuters’ fight against slavery and human trafficking, you can donate to the Unboxing The Truth campaign here.